ABOUT US
"ABOUT THE BRAND"
Not So Couture is our expression of relaxed luxury-refined, effortless, and designed for modern living.
Rooted in natural fabrics and thoughtful tailoring, the line explores linen and breathable blends through relaxed silhouettes, understated details, and timeless forms. Pieces that feel easy to wear, yet considered enough to make a statement.
Thoughtfully made, every piece is designed and crafted with a focus on quality over quantity. Our made-to-order approach allows us to produce consciously, minimise waste, and give every garment the attention it deserves.
From fabric and cut to stitching and finishing, skilled hands remain at the heart of the process.
Beyond seasons, Not So Couture isn't built around fleeting trends. It is about creating a wardrobe that feels relevant today and years from now-pieces you can wear often, style differently, and make your own.
"ABOUT THE DESIGNER"
Vijesh Singhal’s journey to founding Bohame was shaped by curiosity and creativity. After graduating from NIFT Bangalore in 2012, he worked in e-commerce before exploring various artistic fields-Branding & Jewellery design. But it was in fashion that he found the perfect blend of craftsmanship and self-expression.
With Bohame, he set out to create more than just clothing-pieces that honour individuality, break boundaries, and celebrate the art of slow fashion. His vision? Fashion that feels personal, crafted with intention, and made to be lived in.
